T E Narasimhan And Viveat Susan Pinto

Stories by T E Narasimhan And Viveat Susan Pinto

How the 2019 poll ad campaigns will be different

How the 2019 poll ad campaigns will be different

Rediff.com   23 Jan 2019

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'

How Tamil Nadu plans to become a start-up destination

How Tamil Nadu plans to become a start-up destination

Rediff.com   21 Jan 2019

The policy aims to create around 5,000 startups, including 10 global high-growth startups, and to create a minimum of 100,000 high skilled job creation, direct and indirect, in the startup ecosystem by 2023.

Ranbir Kapoor to ditch Pepsi for Coke

Ranbir Kapoor to ditch Pepsi for Coke

Rediff.com   15 Jan 2019

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.

India's hair care industry is worth Rs 22,500 crores!

India's hair care industry is worth Rs 22,500 crores!

Rediff.com   13 Jan 2019

While demand for hair care products is increasing in both rural and urban markets, urban consumers have proven to be more extravagant, reports T E Narasimhan.

Why 1,700 employees of Pfizer's India arm may lose their jobs

Why 1,700 employees of Pfizer's India arm may lose their jobs

Rediff.com   10 Jan 2019

A key lesson for the pharmaceutical sector in this case is to not downplay the significant impact that regulatory non-compliance can have on operations.

Martin Sorrell: 'Massive changes sweeping advertising'

Martin Sorrell: 'Massive changes sweeping advertising'

Rediff.com   7 Jan 2019

'You have to tear it all down if you want to build something new tomorrow.'

ISRO gears up for busy 2019

ISRO gears up for busy 2019

Rediff.com   5 Jan 2019

Over 32 missions -- satellites and rockets -- have been planned for the year.

Election 2019 set to loosen advertising purse strings

Election 2019 set to loosen advertising purse strings

Rediff.com   28 Dec 2018

GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.

Adi Godrej: 'There's no dearth of jobs in India'

Adi Godrej: 'There's no dearth of jobs in India'

Rediff.com   28 Dec 2018

'What exists instead is a clear gap between skilled people and the work at hand.' 'Employers on most occasions find it difficult to find a match between the two,' Adi Godrej tells Viveat Susan Pinto and Niraj Bhatt.

FMCG firms' lifestyle theory proved wrong

FMCG firms' lifestyle theory proved wrong

Rediff.com   24 Dec 2018

A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.

Shocking! Traders, MSMEs cut 3.5 million jobs

Shocking! Traders, MSMEs cut 3.5 million jobs

Rediff.com   24 Dec 2018

Demonetisation and GST are the main reasons for the job losses.

Rajinikanth to launch television channel

Rajinikanth to launch television channel

Rediff.com   23 Dec 2018

Thalaiva's name and photo will appear on the logo and label of the channel.

2019 poll ad spend to double to Rs 30 bn

2019 poll ad spend to double to Rs 30 bn

Rediff.com   15 Dec 2018

Parties expected to splurge a fourth of advertising budget on social media.

Consumer goods output gets a durable boost

Consumer goods output gets a durable boost

Rediff.com   14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

Rediff.com   6 Dec 2018

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.

How Pepsi, Coke plan to quench India's thirst

How Pepsi, Coke plan to quench India's thirst

Rediff.com   29 Nov 2018

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

How Mother Dairy is fighting the digital war for young minds

How Mother Dairy is fighting the digital war for young minds

Rediff.com   24 Nov 2018

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.

In its 2nd coming, Nokia learns to play the game

In its 2nd coming, Nokia learns to play the game

Rediff.com   16 Nov 2018

To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market. Tied up with a well-known Bollywood actor as endorser, associated with cricket and established fan engagement initiatives, reports T E Narasimhan.

A peek into Cochin Shipyard's mega future plans

A peek into Cochin Shipyard's mega future plans

Rediff.com   12 Nov 2018

That includes the building of an anti-submarine warfare Corvette and an aircraft carrier for the navy.

How India shopped online this festive season

How India shopped online this festive season

Rediff.com   8 Nov 2018

What sold the most this year? Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion, says T E Narasimhan.